We start with getting to know you, your business, your ideas, what’s worked and not worked for you in the past. We do our research, presenting you with sketches, photographs, digital images and animation. Contact us to get started: info@privatelabeldesigncollective.com

Outstanding projects start with outstanding ideas.


As a cross-disciplinary team, we come prepared with a well-rounded set of perspectives, and are united through our shared passions for people, for beautiful spaces, for the power of storytelling, and for the design process. We believe research supports imagination and innovation, and so are sure to integrate insights throughout our work – from initial concept throughout development. We see ourselves as the concert masters, and so reach out to our network of skilled specialists to ensure our visions come to life as effortlessly and elegant as possible.

RESEARCH

FURNITURE & FURNISHINGS

SIGNAGE & WAYFINDING

CUSTOM DESIGNS

OFFLINE/ONLINE EXPERIENCES

PROJECT DEVELOPMENT

How Can We Help You?


We know that great design isn’t always what you see, but it’s always what you remember.

We move closer to design with client feedback and continuing discussions concerning location material, flow, behavior and efficiency. This process results in places of joy and energy and wonder. They are settings where you want to be and where you want to take the people in your life.

Our Clients

HOSPITALITY

ARIA, CASUAL DINING

  • SKYBOX SPORTS BAR & GRILL
  • CAFÉ VETTRO
  • JEAN PHILIPPE PATISSERIE
  • SWEET CHILL

ARIA CASINO

  • CASINO
  • BACCARAT
  • RACE & SPORTS BOOK
  • TABLE GAMES & SLOTS
  • HOTEL CHECK-IN &
  • GUEST SERVICES

ARIA BEVERAGE

  • BAR & LOUNGES
  • VIEW BAR
  • MAR MODERNO
  • CITY BAR
  • THE DEUCE LOUNGE

HOSPITALITY

SEVEN GRAND

  • WHISKEY BAR SAN DIEGO, CALIFORNIA

BAR THREE PIECE

  • PERFORMANCE BAR, SAN DIEGO, CALIFORNIA

ARIA FINE DINING

  • SHABOO – CHEF, MASA TAKAYAMA
  • BAR MASA – CHEF, MASA TAKAYAMA
  • SAGA – CHEF, SHAWN MCCLAIN
  • JULIAN SERRANO – CHEF, JULIAN SERRANO
  • JEAN-GEORGES STEAKHOUSE – CHEF, JEAN GEORGES VONGERICHTE
  • SIRIO RESTORANTE – CHEF, VINCENZO SCARMIGLIA
  • AMERICA FISH – CHEF, MICHAEL MINA

HOSPITALITY

THE BARRELHOUSE FLAT

  • BAR AND RESTAURANT, CHICAGO, ILLINOIS

GUELEGETZA MEZCALERIA

  • BAR ADDITION, LOS ANGELES, CALIFORNIA

CHAPTER & VERSE

  • TEST LAB FOR PROPRIETORS LLC, LOS ANGELES,
    CALIFORNIA

HONEYCUT

  • THE PROPRIETORS LLC / THE SPIRITED
    GROUP, LOS ANGELES, CALIFORNIA

KING EDDY SALOON

  • HISTORIC SALOON AND SPEAKEASY
    LOS ANGELES, CALIFORNIA

NORMANDIE HOTEL

  • BAR, COCKTAIL BAR AND HOTEL SUITES
    LOS ANGELES, CALIFORNIA

HOSPITALITY

THE WALKER INN

  • BAR, COCKTAIL BAR AND HOTEL SUITES
    LOS ANGELES, CALIFORNIA

STUMPTOWN

  • COFFEE SHOP, LOS ANGELES, CALIFORNIA

URBAN PALATE

  • CATERING
    LOS ANGELES, CALIFORNIA

CRAFTED KITCHEN

  • SHARED AND PRIVATE KITCHENS
    LOS ANGELES, CALIFORNIA

KIT COFFEE

  • COFFEE AND CAFE, NEWPORT CALIFORNIA

BLACKTOP COFFEE

  • COFFEE AND CAFE, NEWPORT CALIFORNIA

THE ASSEMBLY

  • COFFEE AND CAFE, HOLLYWOOD CALIFORNIA

COMMERCIAL

DISNEY STUDIOS

  • LOS ANGELES, VARIOUS OFFICE PROJECTS

WARNER BROS.

  • LOS ANGELES, VARIOUS OFFICE PROJECTS

IHOP

  • CORPORATE OFFICES + TEST KITCHEN
    80,000 SQ.FT.

NIELSEN MEDIA RESEARCH

  • SAN FRANCISCO + LOS ANGELES VARIOUS
    OFFICE PROJECTS

DIRECTORS GUILD OF AMERICA

  • LOS ANGELES, 10,000 SQ.FT.

COMMERCIAL

WORLD MARKET CENTER

  • FURNITURE MARKET, PUBLIC AREA & SHOWROOMS
    1 MIL + SQ. FT.

SLADE DEVELOPMENT

  • CORPORATE OFFICES, 6,000 SQ. FT.IA

KONAMI GAMING

  • CORPORATE OFFICES
    AIA CITATION AWARD, 2006
    70,000 SQ.FT.

PORTFOLIO ADVISORY SERVICES

  • HEDGE FUND, 6,000 SQ.FT.

DISNEY RADIO AND STUDIO

  • OFFICES & RADIO STUDIO, 7,000 SQ.FT.

DISNEY STUDIOS – INK & PAINT

  • PUBLIC AREA RESTORATION
    4,000 SQ.FT.

RESIDENTIAL &HOTEL

LAFAYETTE HOTEL & SWIM
CLUB

  • BUNGALOWS, SAN DIEGO, CALIFORNIA

PACIFIC HARBOR PROPERTIES

  • FIJI, RESORT HOMES VARIOUS PROJECTS
    100,000 SQ. FT.

ONE QUEENSRIDGE PLACE
CONDOMINIUMS

  • UNIT LAYOUTS & DESIGN 500,000 +
    SQ.FT.

TERRAGREEN HOMES

  • LOS ANGELES

VANTAGE LOFTS CONDOMINIUMS

  • UNIT LAYOUTS & DESIGN 100,000 +
    SQ.FT.

NORMANDIE HOTEL

  • HOTEL SUITES,BRANDED SUITES- THE
    NORMANDIE CLUB, LOS ANGELES, CALIFORNIA